Banner
Specification and Costs
Display Area
: Half Banner ie 234 x 60 pixels.
Banner
Specs:
The main format
for advertisement in KM Navigator is the 234x60 pixel GIF
or HTML banner. Banner max size 20 KB. We will not allow
offensive ads or overly intrusive animation
Impressions
cost:
Browser banners are affordable for all types of advertisers:
300,000 impressions
for US$ 200
500,000 impressions for US$ 300
1 million impressions for US$ 600
2 million impressions for US$ 1000
5 million impressions for US$ 2000
7.5 million impressions for US$ 2250
10 million impressions for US$ 3000
Spending levels
Advertisers
who reach designated spending levels on KMsoft within calendar
year 2003, qualify for the following discounts:
Discounts:
Spending level Discount
$5000 - $9999 : 5%
$10000 - $14999: 10%
$15000 - $19999: 15%
$20000 or more : 20%
KM
Navigator & KM Vision Lite expected user demographics:
-
Over
70% expected to use KM Navigator more than 30 minutes
per day
-
70% expected
to shop online
-
86% expected
to spend more than US$ 100 per year online
-
58% expected
to have a college degree or higher
-
35% expected
to make more than US$ 50,000 per year
-
Over
50% expected to work in the IT/computer industry
Source: The statistics above are based on the KMsoft's
Targetted User Survey, conducted in Feb 2003.
If you need assistance,
please contact us.
